A modern business can’t succeed without a professionally looking logo. A logo is a major identification tool for any company, regardless of the industry it’s operating in. The days, when the creation of corporate emblems was the prerogative of consummate designers and artists, are long gone.
Nowadays, any person has all the necessary tools and guidelines to design a neat emblem. To walk in the designer’s shoes, you don’t need to study graphic design in college or complete a special course. No matter whether you’ve hired a professional or crafted an emblem yourself, you need to make sure your logo (or favicon) fits different contexts, e.g. website, social platforms, printed items, and others.
From this article, you’ll learn about the correct image dimensions that will drive more traffic to your online content. Don’t miss the chance to show your audience what you’re worth!
Logo sizes for social platforms
First of all, let’s clear up why it’s so important to use the optimal logo size on your social media pages. If your emblem is smaller than the recommended size, it’ll stretch and become grainy (i.e. illegible). If, on the contrary, your logo is too large, it’ll be automatically compressed which will affect its quality in a negative way. Whichever the case, your customers will have trouble discerning what your corporate image is saying.
We don’t want to stuff up your head with boring details, so you should simply remember that the optimal logo dimensions for social media pages is 1024 x 512 px. If you stick with these dimensions, you can rest assured that your images will display correctly across most social media platforms. Using the Logaster tool makes things even more simple.
For your convenience, we’ve gathered together all image dimensions for the leading social platforms for 2021 year
Link posts: 1200 x 628 px
Image posts: 1200 x 630 px
Cover image: 820 х 312 px
Profile image: 170 х 170 p
Image posts: 1024 x 675 px
Cover image: 1500 х 500 px
Profile image: 400 x 400 p
Image posts: 1080 x 1080 px
Profile image: 110 x 110 px
Stories: 1080 x 1920 px
Thumbnail image: 1280 x 720 px
Cover image: 2560 x 1440 px
Profile image: 800 x 800 px
Image posts: 1000 x 1500 px
Pin: 236 px width
Profile image: 165 x 165 px
Link posts: 1200 х 628 px
Image posts: 1200 x 1200 px
Cover image: 1536 x 768 px
Profile image: 300 х 300 px
Profile photo: 200 x 200 px
Video length: 1080 x 1920 px
To find out how to add a logo to each social platform, don’t ignore this article we’ve carefully prepared for you.
Logo sizes for your website
Once your design (PNG, transparent background) is ready, you need to upload it to your website.
For the most part, 250 px (width) x 100 px (height) are the optimal logo dimensions for a web page. If, however, you need to customize your logo size, we know how to do it!
Below we’ve listed a few logo dimensions for the two most common layouts.
For horizontal layout:
– 250 px x 150 px
– 350 px x 75 px
– 400 px x 100 px
For vertical (square) layout:
– 160 px x 160 px
Favicon sizes for a website
A Favicon is a small icon that features your corporate logo, the first letter in your brand name, or image that identifies your business or website.
You can employ favicons in the following sizes:
– 16 px x 16 px
– 32 px x 32 px
– 48 px x 48 px
Logo sizes for print
When it comes to printing your corporate image across different surfaces, the main thing is not the size but the format of your logo. The best vector formats are PDF, SVG, and EPS. Why use vector and not raster? The reason is that a vector logo (both an entire image and its separate parts) is easy-to-edit. In addition, a vector logo retains its quality when scaled up multiple times, which is very important in printing.
If you have your emblem saved in a vector format, you don’t need to worry which size to choose before taking your design to a printing office.
If you’re using a raster image (read here about the difference between the raster and vector formats), the bigger your image, the better.
For this reason, we recommend that you use a 500рх (or more) logo for small print (e.g., souvenirs) and a 1024px logo (or more) for large print.