The City Bank limited hiring for new people.
position – Assistant Manager/ Associate Manager, Brand & Communications
Vacancy – Not specific
This position plays a key role in determining how to effectively brand City Bank and its products so they appeal to the target audience. The role combines both communication and advertising skills to promote the Bank`s products and services. The role involves developing product materials and informing customers about the products and services that the Bank offers. Review information about market trends and share that information to Senior Managers of the Division. Shape the brand image of the Bank or specific products or services through branding strategies that are used for promotional or informational purposes.
Assist Brand Manager in developing comprehensive strategic marketing communications plan for corporate brand and product.
Assist Brand Manager in dealing with media in a systematic manner, ensuring cost effective implementation across all appropriate communication channels and tools.
Assist in preparing effective Integrated Marketing Communications (IMC) activities and monitor the delivery of ATL (Above-the-Line), BTL (Below-the-Line) and Digital Marketing campaigns.
Assist in delivery of segment specific ATL/BTL and Digital campaigns and coordinate with outdoor manager and suppliers of different channels.
Workplace – Work at office
4 years of Graduation or Masters in Business discipline, majoring in Marketing.
At least 3 year(s)
Minimum 3 years relevant work-experience in advertising agency or in the marketing department of any service oriented company/FMCG.
Strong communication and negotiation skills – High standard of both written and spoken English – Able to work cross-functionally. – Self-motivated. – Creative and like to think out-of-the-box. – Sound knowledge in Microsoft-Office
Job Location – Dhaka
Salary – Negotiable
Detail of this course
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*Photograph must be enclosed with the resume.
Application Deadline : 17 Feb 2021
The City Bank Limited
Address : House CEN (C) 11, Avenue 136 (Level 4), Gulshan 2, Dhaka.
Web : www.thecitybank.com